Delivering Insights.
Driving Change.

CMA is a full service research agency providing quality insights for 20+ years in FMCG through Shopper, Business and Consumer research helping you create the best business strategy.

GET IN TOUCH

Our Mission

At CMA our mission is to deliver quality insights through our expertise in research to drive positive change and growth for both Retailers and Suppliers.

Meet the team

Shopper Research

Let us speak directly to your shoppers and understand who they are and what they are coming to you for. Understanding their current behaviours and preferences will help you to understand how to ensure you meet their needs.

B2B Benchmarking

Want to know what your customers think about how you perform against your competitors? We run multiple syndicated and bespoke programmes that measure business performance against competitors and track these results on KPI’s over time. NPS, Satisfaction and Sentiment are some of the areas of focus, and we can tailor to your needs to measure and report on your score and rank

Consumer Research

There are many ways to get to consumers and learn about what they think of a product or service you offer or are considering. We run various methodologies and will work with you to select the best one based on your needs.